Web Design And Marketing

What is conversion rate optimization? In a nutshell, it means tweaking and testing your web site to see what techniques improve your conversion rate.

This of course, means that you know your web sites conversion rate. If you don’t then you need to take action immediately. Without understanding your current conversion rate, then it will be hard to tell what web marketing efforts will help increase sales. If you don’t know your conversion rate, then install an analytical package (aka. Web site stats) that can track this. Google Analytics is free and can provide this information.

Believe it or not, web site traffic is not the same as your conversion rate. Many business owners just track their web site traffic and daily/monthly sales and then use these 2 figures to estimate their conversion rate. This is a mediocre way to track web site sales. You need to foucs on actual conversion rates. This way you can track conversion rates for specific web pages, particular products, Internet marketing campaigns, discount sales, and more. Getting a handle on your conversion rate can arm you with the information you need to increase your monthly web site sales significantly.

So now you know your conversion rate. Where does it stack up? A typical conversion rate for a retail e-commerce web site is in the 1 – 2 % range. High conversion rates are in the 10-14% range and are achieved by sites such as Amazon and Land’s End. If your conversion rate is below 1%, then you really need to focus on optimizing your conversion rate so that you can increase your web site sales.

Bookmark this web site to watch for tips and tidbits on how to optimize your conversion rate.

Filed by admin at 1:58 pm under Conversion Rates