Web Design And Marketing

OK, so how can you increase your conversion rate? Here is one example of how I was able to increase conversion rates by .5% (this was a 50% increase in sales for this particular website) with this simple test method.

AS an FYI, I always take Monday morning’s to evaluate conversion rates. I do this because any significant decreases will now be my priority for the week to fix. If you can, try and set aside an hour every Monday AM (first thing) to evaluate your web sites metrics. Things like visits, visitor paths, referrers , conversion rates, etc. This one habit helped increase my success rate significantly because it provided the focus that I need. Ok that being said, try this simple and easy tip.

In this example, our client was using a graphic button that stated “Buy” (this is quite common) for customers to add products to shopping carts. We changed the “buy” button to state “Add to Cart”. If you use a graphic on your website for customers to use to buy things, this is a really easy test to implement. In this case, we just changed the “Buy” graphic to state “Add to Cart”, and then tracked the results. That’s all we did! We just swapped graphic. And guess what, our conversion rate increased by .5%!

Here is the testing (always test and track!) implementation that I recommend (more…)

Filed by admin at 11:09 am under Conversion Rates
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I am a firm believer that as a business owner or manager you need to know a little bit of information when it comes to the ins and outs of your Website. Don’t get caught up in the technical details (who has time for that?), but do arm yourself with enough information to ensure that things are done properly. This is especially critical when you have decided to redesign your Website. The last thing you want is for web sales or leads to drop.

This is not an exhaustive list by any means, but it is a list of 5 common mistakes that you should familiarize yourself with.

1. Not utilizing 301 Redirects

At a basic level, a 301 redirect is a snippet of code that tells search engines and other “bots” that a page has permanently moved. Why should you care? A 301 redirect is the best way to maintain your “link equity”. (Basically link equity is the number of links pointing to your site. Link equity is a whole other topic. Just know that it is very important, and that you want to protect it.

On a Linux / Unix server, a 301 redirect looks like this:
Redirect 301 /oldpage.htm http://www.domain/com/newpage.html

Make sure that any contract or specs that you sign for a redesign, include a mapping of old pages to new pages, and a 301 redirect is implemented for each page.

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web site redesign common mistakes

Filed by admin at 11:35 pm under website design
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