March 14, 2007
Conversion Rate Optimization: What Is It?
What is conversion rate optimization? In a nutshell, it means tweaking and testing your web site to see what techniques improve your conversion rate.
This of course, means that you know your web sites conversion rate. If you don’t then you need to take action immediately. Without understanding your current conversion rate, then it will be hard to tell what web marketing efforts will help increase sales. If you don’t know your conversion rate, then install an analytical package (aka. Web site stats) that can track this. Google Analytics is free and can provide this information.
Believe it or not, web site traffic is not the same as your conversion rate. Many business owners just track their web site traffic and daily/monthly sales and then use these 2 figures to estimate their conversion rate. (more…)
Filed by admin at 1:58 pm under Conversion Rates
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